Visual identity and print-based project for a wedding that doesn't want to be like those weddings. Post-ironic, but not too edgy.
To start this project, I pulled together images I found online to create a curated moodboard. This was the final decision after trimming down from five other choices and narrowing in the aesthetic. Though the colors and fonts changed in the design stage, this moodboard helped ground the design process with a visual communication tool between the client and me.
Once the look and feel had been defined with the moodboard, the client and I worked together to find a typeface and Shutterstock assets. The colors matched the wedding colors that Bri and Mike had chosen, so the consistency ran all the way through to the big day. We also decided on a subdued burlap texture to add a hand-crafted feeling.
This was the first printed piece designed for the project, so this is where we found our footing. We used the burlap texture for the background, and started using the stripes, the oversized text, and the illustrated wildflowers. The client and I both loved how it came together.
This postcard was sent as an invitation to the joint bachelor/bachelorette float trip. We wanted the design to use the same elements as the Save the Date, while focusing on some of the more fun elements of the moodboards.
The wedding invitation was printed on plantable seed-paper, with multiple folds, and an RSVP section to tear off and send back. We wanted to emphasize some of the more formal elements of the moodboard with this piece, and also create the M&B monogram that could be used as a stamp for other materials.