Honeymoon Fundraiser

The moodboard was curated by pulling together images found online. This was the final decision after trimming down from five other choices, narrowing in the aesthetic. Though the colors and fonts changed in the design stage, this visual communication tool helped ground the design process.

Shutterstock assets, typography, and colors were chosen next. The colors matched the wedding colors that Bri and Mike had chosen, so the consistency ran all the way through to the big day. We also decided on a subdued burlap texture to add a hand-crafted feeling.

This is where the design formally found its footing. We used the burlap texture for the background, and started using the stripes, the oversized text, and the illustrated wildflowers. The client and I both loved how it came together.